The phone number should only include digits with country code, area code, and number without any symbols, letters, spaces, and leading zeros. Pinterest Ads requires users' phone numbers to be normalized and hashed. By default, Hightouch doesn't clean phone numbers. You can select whether Hightouch should clean your phone numbers. Disabling PII hashing requires you to do this yourself. We support hashing for all fields that require values to be SHA256 hashed. Pinterest Ads requires some identity information to be normalized and hashed. You can find descriptions of each property in the Pinterest Ads developer docs. For fields that expect an array type, Hightouch automatically converts your row value to Hightouch lets you pass data to the event properties of a Pinterest Ads conversion event. You can match events from your source to Pinterest Ads using the Event ID. See the events syncs documentation for more information. To ensure syncs send each event, your event model must use a truly unique primary key.
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